Automotive2024
Simpson Used Cars — Dealer Inventory Website
An automotive dealer website with live inventory browsing, vehicle detail pages, and lead-generation forms.
The challenge
Car buyers compare dealers in minutes. The site had to present a full vehicle inventory with photos, specs, and pricing in a way that loads fast, works on phones, and turns browsers into showroom inquiries.
The solution
I developed an inventory-driven frontend in Vue 3 with API-backed vehicle data, gallery-first detail pages, and prominent contact actions. Image loading is optimized so listing grids stay smooth even with dozens of vehicle photos.
The results
- Full inventory browsing with responsive photo galleries
- Clear inquiry funnel from listing to contact
- Component structure reused across listing types